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Research papers

Market research and forecasting the elasticity of demand and its analysis

All market research aims to fix the efficacy of the sales and to know the demand and the influence of certain factors upon the consumers' manifestations and their decisions. The determination of the necessities which must continually satisfy industry...

Catalogue: The European Marketing Research Review 1969
Author: Mihail C. Demetrescu
August 1, 1969
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Citation

Demetrescu, M. C. (1969a, August 01). Market research and forecasting the elasticity of demand and its analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-and-forecasting-the-elasticity-of-demand-and-its-analysis


Research papers

Market research as a tool for company forecasting and planning

Though my subject centres on the relationship between market research and company planning, let me also make some reference to national economic planning. This is because I think there are many analogies of principle and method between company...

Catalogue: The European Marketing Research Review 1969
Author: Luigi Pieraccioni
August 1, 1969
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Citation

Pieraccioni, L. (1969a, August 01). Market research as a tool for company forecasting and planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-as-a-tool-for-company-forecasting-and-planning


Research papers

Trend projections as an aid to management

This paper deals with problems encountered in trying to fit mathematical line projections to the trends of available data and in combining these projections into an objective forecast of the most probable developments which may effect retail trade...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Madge Dugdale
June 15, 1969
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Citation

Dugdale, M. (1969a, June 15). Trend projections as an aid to management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trend-projections-as-an-aid-to-management


Research papers

Problem of fact finding and prediction in the marketing of farm products

Throughout this paper, our attention was intentionally focused on the problems and difficulties with which agricultural policy is faced in regard to the 1possibilities and limitations of structural transformation. These were studied in the light of...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Gunther Schmitt
May 1, 1968
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Citation

Schmitt, G. (1968a, May 01). Problem of fact finding and prediction in the marketing of farm products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problem-of-fact-finding-and-prediction-in-the-marketing-of-farm-products


Research papers

Location research for shopping centers (German)

The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. W. Fickel
Company: GfK
August 1, 1967
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Citation

Fickel, F. W. (1967a, August 01). Location research for shopping centers (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/location-research-for-shopping-centers-german-


Research papers

Location research for shopping centers

The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. W. Fickel
Company: GfK
August 1, 1967
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Citation

Fickel, F. W. (1967a, August 01). Location research for shopping centers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/location-research-for-shopping-centers


Research papers

Market research and forecasting for the chemical industry

This paper reviews the present state of market research and forecasting for the chemical industry; with particular reference to trends in its use and to current efforts to develop scientific techniques for use in the most difficult part of the art :...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: B. N. Hutchesson
August 1, 1967
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Citation

Hutchesson, B. N. (1967a, August 01). Market research and forecasting for the chemical industry . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-and-forecasting-for-the-chemical-industry-


Research papers

The scope and limitations of forecasting for industrial products

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967
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Citation

Perruche, L. (1967a, August 01). The scope and limitations of forecasting for industrial products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-scope-and-limitations-of-forecasting-for-industrial-products


Research papers

The scope and limitations of forecasting for industrial products (French)

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967
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Citation

Perruche, L. (1967a, August 01). The scope and limitations of forecasting for industrial products (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-scope-and-limitations-of-forecasting-for-industrial-products-french-